Founded in 2012, DealDoneGood AB supports organisations with commercial strategy, business development and transformation. With more than 25 years of international leadership experience, Märta Rydbeck helps companies clarify direction, strengthen operations and create sustainable commercial growth.
Märta has held senior roles across corporate environments, scale-ups and technology-driven businesses, including over a decade in regional management at Eurosport and leadership positions at Ericsson, TV4, and multiple SaaS and workflow technology companies. Her background gives her a unique ability to bridge commercial, operational, and product perspectives — and to guide organisations through change, expansion, and complex stakeholder landscapes.
Her expertise spans commercial strategy, enterprise B2B relationships, partnership development, SaaS and digital business models, organisational transformation, and international market growth. She has a long-standing passion for sport, technology, and the intersection of content, data, and user experience — and today works increasingly with companies seeking to modernise workflows, strengthen customer value, and build scalable operating models.
Märta is a Certified Board Member (Styrelseakademien 2012 & Styrelsebalans 2020) and has served on several boards, including Sappa AB and Switch Media AB. She welcomes new board assignments where her strategic and commercial experience can make a meaningful difference.
Märta has held senior roles across corporate environments, scale-ups and technology-driven businesses, including over a decade in regional management at Eurosport and leadership positions at Ericsson, TV4, and multiple SaaS and workflow technology companies. Her background gives her a unique ability to bridge commercial, operational, and product perspectives — and to guide organisations through change, expansion, and complex stakeholder landscapes.
Her expertise spans commercial strategy, enterprise B2B relationships, partnership development, SaaS and digital business models, organisational transformation, and international market growth. She has a long-standing passion for sport, technology, and the intersection of content, data, and user experience — and today works increasingly with companies seeking to modernise workflows, strengthen customer value, and build scalable operating models.
Märta is a Certified Board Member (Styrelseakademien 2012 & Styrelsebalans 2020) and has served on several boards, including Sappa AB and Switch Media AB. She welcomes new board assignments where her strategic and commercial experience can make a meaningful difference.